It was the holiday season again and Garuda Singapore was looking to have an engaging Facebook app with a soft selling motivations. The idea was to create a personality tests that helps people identity what sort of traveller they are. Ditching away boring personality tests, we created a Facebook App that works on simple mechanics. We complied a list of common items that people might bring with them and basically gets the fans to choose 10 items from the list that they are most likely to bring along with them.

On the surface, it serve to raise fan engagements. On a deeper message, it also aims to set people thinking about the next vacation destination that they are going, now that they have already sorted out their packing list.

Play it here.